Googleelgoog
Googleelgoog is a compound word that joins the name of the search engine Google to elgoog, the same name written in reverse[^c1]. The result is a palindrome: the twelve-letter string reads identically from either end when case is disregarded. It is not an official Google term, and the exact form has sparse documented use—chiefly a pr0gramm pseudonym active since June 2014[^c3][^c4]. The far better documented subject behind the name is elgooG, an unofficial joke mirror of Google Search[^c5].
elgooG was built by the humor collective All Too Flat, which displayed Google's interface and results in reverse. The creators described the motive simply as fun[^c6]. The site gained unexpected importance in 2002 when it remained reachable from mainland China after Google was blocked, returning the same hits as Google while sitting behind the Great Firewall[^c7]. Google later adopted the conceit for its own one-day com.google page on April Fools' Day 2015[^c8]. The idea continued at elgoog.im, whose search-mirror page dates to 2012 and which presents itself as a fan-made museum of Google Easter eggs[^c9][^c13].
The name belongs to several overlapping traditions. Elgoog is an anadrome—a word whose letters reverse into a different word—and the compound is a palindrome built from it[^c2]. The joke also exploits two kinds of reversal: flipping a rendered page makes every letter unreadable, whereas reversing letter order leaves the letters legible but the word nonsensical[^c12]. Elgoog became shorthand for reversed-Google parodies[^c10], and the doubled form names both the original and its reflection. Its immediate neighbours are word-reversal games, brand parodies, mirror sites, and the preservation of discontinued Google Easter eggs[^c11].
Coverage has arrived in waves: reports on the China connection in 2002, catalogues of Google parodies in the mid-2000s and 2011, coverage of the official 2015 mirror, and later explainers and preservation projects. Criticism has focused on the mirror's usability, its corruption of multibyte scripts, and a security flaw in the 2015 page. The exact compound remains marginal; its interest lies in the way it condenses a joke about names, mirrors, and reversibility into a single word.